These will be classified as qualified

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Therefore, it is necessary to nourish them with content, appropriate to their stage and interest, to take them by the hand throughout the funnel. A good way to do that is with a sales team to get in touch with each lead generated with the aim of learning more about the motivations they had when accessing the content and downloading materials from your blog. This allows you to learn more about that potential student and learn how you can help them.


The doubts presented during the conversation can be transformed into USA WhatsApp Number Data new materials and can also be used to discover if that lead is really likely to become a student at your institution. At this point you must be wondering how your sales team will manage to connect with all those leads, right? This is why it is so essential to have a Marketing team . You are deceiving yourself if you think that communication consulting is the same, because it is not. While communication refers to news and has no commercial connection, marketing aims to help the sales team win over new students.





The first classification of the leads generated is done by marketing based on a scoring system also known as lead score.  This identifies through criteria, behaviors and demographics, determined by your EI, which leads are really likely to become a student at your institution. These will be classified as qualified leads and passed to the sales team to contact them. Conclusion Having a marketing and sales team is essential for the success of your institution. With them, in addition to generating more leads, you can also increase the chances of converting more students. The joint work of these two departments can also be used for student retention. Specific content can be created as a promotion for recent graduates to enroll in a postgraduate program of any type.