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If a content consists of negative emotions, but is unique and hits the nerve of the times, negative emotions can also trigger virality. For example, the song “Je Suis Charlie” goes viral after the terrible event. The basic emotions Representatives of an evolutionary psychology approach, including Ekman, speak of seven basic emotions that are independent of culture: joy, anger, disgust, fear, contempt, sadness and surprise. A purely psychological or individual psychological approach describes the basic emotions: Joy, interest – curiosity , surprise, disgust, anger, sadness, fear, shame and guilt.
Become a company that triggers emotions through emotional content Now you know India Car Owner Phone Number List that feelings make all the difference in the world of successful content marketing. More and more companies are trying to use this fact to their advantage: They rely on emotional content to increase their awareness, emotionally charge their brand and thereby strengthen it. Red Bull, Nike, Cocal Cola and Milka are particularly good at emotionalization. Who doesn't know the purple cow, the Coca Cola Christmas truck and the Red Bull slogan? The be-all and end-all of emotional content: Address the needs of your consumers! Because if the user feels that you have met their needs with your content, they will always associate this positive experience with your brand and save it - the brand is emotionally charged.
The more positive the emotions triggered by the brand, the higher the likelihood of purchase. Emotional content: pure magic or grab and go? A good example is the spot from the hardware store giant Hornbach. Known for its sometimes unusual commercials, this spot also surprises at the end. However, it is not always possible to trigger the intended emotion in the viewer! The best negative example is the Sanifair video. We can help you! Are you looking for a competent, flexible and reliable online marketing agency? We look forward to your non-binding inquiry.
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發表於 2024-3-11 16:10:27