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The B2B digital strategy is an action plan designed to achieve business objectives through the application of digital initiatives. Technology has changed, but the nature of business is much the same as always. All the hard-earned information about successful business strategy hasn't become irrelevant just because the playing field has gone digital. Make digital your tool, not your goal Digital should be a tool, but it is only part of the bigger picture of what a comprehensive business strategy is and how it relates to the digital transformation process with respect to processes and procedures. Business success depends on human performance, and digital technology is only useful to the extent that it furthers that goal. Ask the right questions A good strategy starts with asking the right questions. What is the current situation of the sector? Where does your company want to go? What do you need to win? What are the gaps your company faces on your path to victory? Those gaps are where your opportunity lies. Only through effective benchmarking can a company gain an analytical insight into its exact position, not only relative to its competitors, but also within the broader business ecosystem.
Once a company has a clear idea of its own digital position , it can Colombia Mobile Number List begin to develop a strategy for where it wants to be. What should a digital strategy include? People : A digital strategy depends on the skills of the entire team. It does not start in the cloud, but is inseparable from the efforts of developers, designers, salespeople, strategists, content writers,... Process : Next is to define precisely what a company's human capital will do and how they will integrate their work with each other to create a fully integrated strategy. B2B Platform : Only after the goals, people and processes are in place do we consider the platforms we will need. Again, technology is the tool, not the engine. The platforms depend on the objectives of each company; They can include cloud servers, content management systems, data analytics systems, mixed reality, artificial intelligence, geography-based applications, and much more. B2B Products : Once the platforms have been identified, the individual products that make up your digital strategy are identified.
These can include apps, responsive websites, smart products, augmented reality experiences… B2B Channels : Once you have your digital products, the question is how you are going to connect those products with people. Which channels work best as delivery conduits in your strategy? These include in-person shopping experiences, email, social media, workplace networking, intranet, websites, remote IoT connections,... Experience : It is important to seek and maintain a clear sense of user experience. Are your brand graphics coherent and compelling? Is your company's voice authentic? Does it evoke a feeling of ease and pleasure when people interact with your company? Customers : At the top of the digital strategy framework, everything revolves around people, and not just those who buy your products or services, although of course they are important.
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發表於 2024-3-10 12:36:33