There are serious influencers who rely on explanation

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Read also: Tracking in advertising campaigns (all the information and tools you need) 5- The type of content provided by the influencer The personality of the influencer and the quality of the content on it are a major factor in the success of the marketing campaign. , analysis and comparison in creating content. There are influencers who rely on humor and personal charisma to deliver information, so you must choose the influencer who has the type of content that suits your products.

For example, if you provide a complex service or Email Data product aimed at professionals, I think you need an influencer who relies on criticism and comparison in creating content. But if you are promoting a popular product that is used by many people, I think you need an influencer with an attractive and striking personality who has his own style in creating content.




6- Previous experiences You have to look at the influencer's content carefully and see if he has previously run any marketing campaigns for any brand. If you find many campaigns, this means that this influencer is good and achieves results, especially if a specific brand relies on him more than once.