Multi-access platform

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Google Tag Manager and Google Analytics include among their advantages that of both being  multi-access platforms . If you are the owner, in GTM, you can allow different people to access the platform so they can add the necessary scripts. You decide what their power level is. They can have read-only access, you can allow them to make changes, publish or insert scripts to be left for approval.Benefits of Google AnalyticsThe  advantages of Google Analytics  are many. It is the most appreciated and used web analysis platform due to the large number of actions it allows you to undertake.


If you use it combined with Google Tag Manager you no longer Special Data even have to worry about having to edit the code and contact a programmer for the most important changes.I'm not going to list all the excellent reasons to start using Google Analytics right away. However, I'll tell you about the most important ones, the ones that no web master should give up.1. Monitor trafficYou know how many unique users visit the site per day, what the  average time spent  on each page is and which posts your target likes most. You can see how many people are on your site in real time and monitor what they do. It's the first reason why everyone installs Analytics and if you haven't already, I recommend you fix it right away.If you decide to use it for remarketing you can access a series of truly valuable information for your advertising campaigns. It helps you improve your return and decrease your investment money. Remember in this case that Analytics cookies are treated in all respects as third-party profiling cookies.2.




It's free and automaticGoogle Analytics is free and thanks to Google Tag Manager you can install it in a few minutes and without having to write a line of code on the site. At this point Google immediately starts collecting the data and you can access and monitor it within 24 hours.3. You can integrate it with other Google toolsThe classic is the GTM but you can decide to connect it to Google Ads and Google Search Console, the latter being another formidable tool that helps you manage the site within the search engine.4. You can count on excellent supportOnline you will find not only the official Google documentation on Analytics. You'll also find a number of informative articles and detailed tutorials to help you use it well. A decisive advantage over other analysis tools.