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The focus is on customer acquisition. ② Which life cycle is your product in? Refer to Chapter above for details. ③Which category does your product belong to? The products on the market are divided into the following categories: tools, content, games, social, e-commerce, SaaS, platform, hybrid, etc. We abstract the above classification into two attributes: whether the user pays and the strength of the social attribute, and classify them again. For products that users will not pay directly or for free, as well as products with strong social attributes, the focus is on customer acquisition and retention, forming a network effect and laying
the foundation for monetization. For products with weak social attributes, the focus is on acquiring customers, and by creating different scenarios, forming user habits and extending user usage time. For products that users will Hong Kong Phone Number pay directly, and for products with weak social attributes, the focus is to optimize the payment conversion path and increase repurchase. For products with strong social attributes, the focus is on monetization and retention. What other special and important factors are there in the business model? The carrier of growth is not just products and operations, but should be considered comprehensively from the
perspective of "business model". For example: e-commerce also needs to pay attention to supply chains and goods; education also needs to pay attention to course content; food delivery platforms also need to pay attention to merchants, riders, etc. Summary: After reading this, I believe most of the readers will have this question, that is, the answers to the four questions may point to the same or contradictory growth priorities. In fact, if the answers to the above questions are the same, it means that the product has a very clear growth focus; if the answers to the questions are not the same or conflict with each other, it is actually the significance of evaluating the growth focus.
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發表於 2024-3-9 12:18:59