These are the challenges of your

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The answers are essential to properly define your Social Media strategy. But these questions are not enough. You must go further to understand the expectations, issues, questions and behaviors of your target. The challenge of this work  the work of Persona  is to collect all the necessary information allowing you to send the right messages, to the right person, at the right time and on the right social media. Examples does your target evolve into BB? It will be wise to use professional social networks Linkedin . Is your target a retired population? You may want to avoid integrating Instagram or Tik Tok into your Social Media strategy.


This Persona work will allow you not only to identify the right social networks but also the Albania WhatsApp Number content formats and themes to disseminate to reliably attract the attention of your target and generate their engagement.  Social Media strategy. Step  for an effective Social Media strategy define your objectives O It is impossible to create an effective Social Media strategy without having defined precise objectives. Now is the time to figure out why you want to invest in social media. What do you want from social media? Do you want to improve and develop your image? Do you want to increase your sales?





Generate qualified leads? And to what extent? Objectives are essential to creating an effective Social Media strategy. Defining your objectives precisely will allow you to determine the platforms to use and the means to implement to achieve your goals. Better still, these objectives will allow you to identify the performance indicators to follow to validate over time the relevance of your actions and optimize them if necessary. This is the whole advantage of a Social Media strategy compared to a traditional communication strategy you can not only monitor the performance of your actions in real time but you can also adjust them immediately.