Find the ideal social network

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A % follow an influencer, with young people between and years of age being the ones who follow the most profiles of this type. % of users follow brand accounts. The mobile phone is the main device from which networks are accessed. The average use of social networks in Spain is one hour a day and generation Z is the one that spends the most time on them, with an average of an hour and minutes. The most active age group on social networks is between ages and years and women use them in a higher percentage.


To advertise according to your target audience. Although the AB study includes WhatsApp, Telegram, Spotify or YouTube, from the point of view of brand dissemination, they are considered messaging or audio or video consumption platforms. . We focus, therefore, on those Indonesia Phone Number with the most users and that are not specialized in any specific topic or sector, that is, Facebook, Instagram, Twitter and TikTok. On this occasion we exclude LinkedIn, since it is considered a social network for professional contacts. Facebook The social network founded by Mark Zuckerberg has been leading the social network rankings for years, with almost millions of active users.





For that fact alone, there are many brands that think it is worth maintaining an active account. And they are right. However, it is worth keeping in mind that it is not the best option if your potential client is very young. The same AB study indicates that younger users consider it an “obsolete and outdated” platform. That is, if your target is generation Z, it may not be the best space to advertise. Facebook has become, above all, a social network where people go to have relationships with other people, to communicate and not so much to look for products or services to buy.